Jockey Launches New Brand Campaign “Show You’re Jockey”

Kilala ang Jockey across the globe na isa sa pinaka-unang nag imbento ng men’s Y-fronts briefs. Sila ang nag simula ng revolutionized-innovation sa conservative era noon. Coopers Inc., was the original name of Jockey founded by Samuel T. Cooper in late 1876.
In 1935 nung ni-release nila ang first ever brief in the world it was sold in the market and the global response enjoyed a rich history of innovation, hindi lang ang Jockey ang unang nag-imbento ng briefs, sila rin ang unag gumamit ng branded waistband sa kanilang products.
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Jockey’s concept before “Let ‘Em Know You’re Jockey” was the legendary at pinaka successful campaign back in 1990’s lumabas ang campaign sa mga sikat na landmarks sites tulad ng Time Square and showed groups of people such as Soap opera, Doctors, Snowboarders, Fire fighters and Athletes. Hindi nakakagulat na ang campaign ay sumikat globally in an era where your pants became a fashion display.
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Here are some Jockey collection:
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Jockey’s proud to introduced it’s latest men’s collection: “Jockey Sport” microfiber active and Seam-free. Perfect for physically active people it’s microfiber-spandex motion panels provide excellent breathability which provides an irritation-free fit.
The Jockey Sport collection is engineered to have perfect fit for maximum comfort, fresh styles that include a briefs and a trunks. The garments are moisture wicking for a cool and comfortable throughout the day.
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Introducing the ultimate in women’s underwear: “No Panty Line Promise next generation” The soft silicone ribbons is the secret of this underwear which are painted on laser-cut openings, ensuring the smoothest, most invisible fit.
Features:
- Invisible panty line
- Silky soft silicone edge no ride-up
- Smooth microfiber fabric
- Offered in a range of modern silhouettes
More than 136 years Jockey started a history of innovation, turning style and trends into timeless, addition to that Jockey is the first underwear brand to go to the moon.
Now they are releasing a new brand campaign “Show You’re Jockey” this concept will roll out across Europe as well as many other Jockey international campaign incorporating online activity, prints and ads and billboards variety of men and women from different nationalities confidently showing their Jockey underwear.
http://theindecenttruth.blogspot.com/
http://theindecenttruth.blogspot.com/
Show You’re Jockey is about to become another classic in the Jockey’s brave, boundary-pushing campaign, throughout the last century. Using both men and women having playful fun dropping their underwear or showing their waistband. The campaign is communicating for the brand that is positive and upbeat personality. According to Mr. Enrique Cardinal Senior brand manager: “Jockey is True and Authentic Underwear Company” Jockey is about being confident and comfortable with yourself and the brand you wear reflects that – not only is your underwear, so are you.
For more updates visit www.showyourejockey.com
For online shopping click HERE

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