MIKE ENRIQUEZ, JESSICA SOHO, TONI GONZAGA AND MANNY PACQUIAO NAMED MOST TRUSTED PERSONALITIES BY READER’S DIGEST

Redear' s DigestTrusted Brands 2016

Multi-awarded news anchor and veteran radio host Mike C. Enriquez, adds another distinction to his illustrious career after being named as the Philippines Most Trusted Radio Presenter at the recent Readers Digest Trusted Brands 2016 awarding ceremony.

“I heard it was the first time they gave out this award so I am very honored, Enriquez told media after receiving his award. 

“Being called “Most Trusted” is very humbling since this one is from the Reader’s Digest Survey, which is in itself a very trusted award giving body. This is a result of a survey conducted from among its readers and not an award that you can apply for. They just send you a letter one day to inform you that you have been named by their readers as the one they believe in most,” he said with pride.

Enriquez can be heard on Super Radyo DZBB’s programs – Saksi sa Dobol B, Super Balita sa Umaga Nationwide, and Imbestigador Sa DZBB. He is also one of the anchors of GMA’s flagship news telecast, 24 Oras, and hosts the investigative public affairs program, Imbestigador.

His advice to aspiring journalists? “Don’t mind the pay. Don’t mind the long hours…and have a passion for the truth. Just stick to the truth and nothing will be too difficult. “You speak well when you speak the truth and you speak from the heart,” he said.

For the sixth straight year, Jessica Soho was once again was named Most Trusted TV News Presenter, while Toni Gonzaga was named Most Trusted Entertainment / Variety Show Presenter. Filipino boxing champ and now Senator Manny Pacquiao remains the Philippines Most Trusted Sports Personality.

MOST TRUSTED SURVEY

Now on its 18th year, the Trusted Brands 2016 awarding ceremony was held on June 30, 2016 at the Marco Polo Hotel in Ortigas, Pasig.

Redear' s DigestTrusted Brands 2016

“For the past 18 years, we have been surveying the people of Philippines and consumers in major markets across Asia, about which brands they depend on, believe in and that they expect to provide premium value and exceptional service,” notes Walter Beyleveldt, Reader’s Digest Managing Director, Asia Pacific.

“Every survey we ask thousands of people – both our readers and a representative sample of consumers in each market – to tell us which brands they consider worthy of their support, custom, and their trust. Not only have we learnt which brands consumers follow, we have discovered a lot about what trust means and how it wins the hearts of people across Asia.”


FOR CONSUMERS, BY THE CONSUMERS

For the 2016 Trusted Brand Survey, Readers Digest commissioned global market research

company CATALYST. Approximately 8,000 individuals were selected across 5 of Asia’s keymarkets such as the Philippines, HongKong, Malaysia, Singapore and Taiwan.

The survey covers 44 categories of products and services across a wide range of industries. Around 1000 respondents were surveyed in the Philippines. Half were subscribers to Reader's Digest, while the remainder were selected to reflect the demographics of the general population.

The final ranking in each product category were obtained by multiplying the total number of votes for a brand with its average score for six qualitative characteristics. For statistical accuracy and to ensure results were compiled in an objective manner using proven methodology, the data was weighted to reflect the population distribution of participants.

TRUSTED BRANDS 2016

Platinum Trusted Brand Awards were given to brands that performed exceptionally, winning their category with a score that vastly outpolled their nearest competitor.

Platinum award winners included Baby Company (Baby Store); SM Supermalls (Shopping Center); ABSCBN (TV Network); Century Tuna (Canned Tuna); Monterey (Frozen Meat) Magnolia (Fresh/Frozen Poultry); Carrier (Air Conditioner); Uratex (Mattress); Boysen (Paint); Pilot (Pen); Executive Optical (Eye Center) and PLDT Home (Landline Phone Service). Gold Trusted Brand Awards were given to brands that scored significantly higher than their rivals.

The Gold award winners are Healthway (Ambulatory Medical Services); Condura (Air Conditioner); PLDT Home DSL (Broadband Services); San Marino Corned Tuna (Canned Tuna); Baguio Oil (Cooking Oil); Citibank (Credit Card Issuing Bank); Asian Eye Institute (Eye Center); Ideal Vision (Eye Center); Medicard (Health Card); Acer (Personal Computer); Camella Homes (Property Developer); DMCI Homes (Property Developer); Condura (Refrigerator); GMA7 (TV Network); Panda (Pen); Sharp (Washing Machine) and Whirlpool (Washing Machine) to name a few. 

Asia Trusted Brand Awards were given to a brand that wins Reader’s Digest Trusted Brand award in the same category for at least three countries surveyed.

Recipients of the Trusted Brand awards will receive given a Trophy and will be allowed to use the globally recognized Trusted Brand Logo in their marketing collaterals and merchandising materials.

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