Shop your favorite K-beauty brands at SM beauty!!!


Ask any of my friends they'll tell you how much I'm addicted to makeup and skincare especially to k-beauty. I love how innovative they are and really suit Asian skin. However, some of the products are not available here in the Philippines, meaning you have to order it before you try it. I think it's heartbreaking if the product you like did not work for you.




Let's admit, we all have a different skin type some products might work for me but not for you. That's why it's very important to test the product first and it's impossible without a physical store, right? Good thing guys, you can now shop and play at K-beauty playground in SM beauty, Makati.



It has a wide range of Korean beauty brands carefully curated for K-beauty addicts like us. It's like visiting Myeondong without having to leave the Philippines. I'm so happy to be in one room full of multiple Korean brands.

Here are some of the products to enjoy:

 Skin Care – CosRx, Dear Klairs, Neogen, Mediheal, Leaders, Banila Co, AHC, Esfolio, The Saem, Dewytree, Face Republic, iWhite, Seoul White, Luxe Organix, Fresh, Bling Pop, Jayjun, SNP

 Cosmetics – BLK (Korean line), Yadah, Club Clio, Peripera, Vice BT21 line


"K-Beauty Playground is a wonderful place to discover, experience and play with Korean beauty products to help achieve the signature doll like makeup and glowing hydrated skin. We are glad to be the preferred destination of K-Beauty lovers in the Philippines. There’s going to be a lot more brands that we will bring in in the coming days for our customers to try" said Viki Encarnacion, Customer Director of Watsons/SM Beauty.

Visit SM Store for anything K-beauty related.

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