X cervical cancer = LOVE

GSK, in partnership with ABS-CBN Foundation, BayaniJuan, and local medical societies, Bravehearts and Healthway, Launches new campaign to raise cervical cancer awareness.


When “X means love” a new advocacy campaign launched to increase awareness of a condition that claims the lives of many Filipinas. Cervical cancer is the second most common cancer among women in the country, with an estimated 4,800 women diagnose each year and there are 12 Filipino women who die from this disease.

Cancer is caused by the Human Papilloma Virus (HPV), commonly spread through sexual contact. It may lay undetected for as much as 10 years as HPV infection may show no  signs and symptoms. It is a virulent disease, where, for every four survivor of breast cancer, there are lass than 3 women who survive cervical cancer.

The good news is that cervical cancer can be prevented through regular MD consultation, screening and vaccination, which may reduce the risks by as much as 94%. The vaccine may administered as early as the aged of 9, which may keep Filipinas safe from being part of the alarming statistics that report 270, 000 yearly deaths worldwide from this disease.

TV personality and a mother Jenine Desidero, and TV news correspondents Ginger Conejero and Marie Lozano took time off from their busy schedule to supports and talks about the importance of cervical cancer prevention.

http://theindecenttruth.blogspot.com/                                                                                                       Jenine Desidero

http://theindecenttruth.blogspot.com/                                                                                                  Ginger Conejero

http://theindecenttruth.blogspot.com/                                                                                                         Marie Lozano

Lending a voice to this urgent call action are popular female personalities who show their whole-hearted support for this campaign called “X Means Love”. This advocacy aims to reach out Filipinas and their families, to encourage prevent measures against cervical cancer.


The symbolic X on their arms illustrated the need to cross out cervical cancer as a health threat, not only to themselves, but to their families, friends and loved ones too. The campaign seeks to show that, for more Filipinas, cervical cancer prevention means showing love for family, friends, and self so that they may live life to the fullest without having to worry about cervical cancer.


Let’s live life, stand and support this advocacy to prevent or simply “X” the cervical cancer.



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