Lopez Museum & Library together with Samsung launch #Propaganda2015


We all know that art is a expression or application of human creative skill and imaginations, that I think I have deep down in my heart but humbly considered as not an artist yet. (Compared to some artist I look up to.)

As a folkloric dancer I accept that (marami pa ko’ng kakaining bigas) there’s a lot of hulled rice grains I still need to eat. Maybe if I establish my own dance company in the future and choreograph my own dance steps I can tap my shoulder and say I’m an artist lol!

Moving forward to the Propaganda exhibit I attended last Feb. 5, happened at Lopez Memorial Museum & Library in partnership with Samsung Electronics Philippines Corp, #Propaganda2015 will bring you a different way to view art by using their Samsung tablets, Samsung tv and other Samsung mobile devices.

I also had a chance to try and point a Samsung tablet in a Juan Luna art masterpiece and saw how it animates, that definitely gives an amaze facial reaction.


From Lopez Museum:

"The Lopez Museum and Library, in a technology partnership with Samsung Electronics Philippines Corp (SEPCO), opens its first exhibition for 2015, entitled Propaganda, on February 6, 2015. The exhibition fleshes out the idea of myth-making and its capacity to inspire change or derail genuine national progress. Featuring Samsung Smart TVs installed with a museum app called “Facets”, the exhibition combines traditional media with digital content resulting in a unique and immersive museum experience. It is an exhibition that challenges not just our notions of art and history, but also how we view museums and libraries.
Ricky Francisco, co-curator of Propaganda, said the exhibition was conceived to commemorate the 70th anniversary of the end of World War II with Don M. Salubayba, 2009 CCP Thirteen Artists Awardee and one of the most promising artists of his generation. Salubayba unexpectedly passed away during the planning process and the exhibition evolved to also be a tribute to him. The exhibition includes a few of his important works such as Pagsasabuhay, Abysmal Abound: Trinity of Passiveness, and his “anino-mation” (shadow puppetry animation) A Not so Giant Story (Legend of the Philippines) that have been sourced and borrowed with the help of Tin-aw Art Management.

Also featured are World War II posters, election-related archival materials, LVN movies still photographs, a collection of rare maps, Philippine imprints; a recreation of Santiago Bose's 1983 installation Pasyon at Rebolusyon that has been reinstalled by Kawayan de Guia; commissioned works from social realist and Negros Occidental-based artist Nunelucio Alvarado; 2012 Thirteen Artists awardee Joey Cobcobo; and writer and Gawad Urian awardee film-maker Alvin Yapan. Enriching the exhibit and re-framing the exhibition issues are works by 18th century masters Juan Luna and Félix Resurrección Hidalgo, along with those of national artists Fernando Amorsolo, Jose Joya, Cesar Legaspi, Vicente Manansala, and J. Elizalde Navarro from the permanent collection.

http://theindecenttruth.blogspot.com/                                             Here’s Ethel Villafranca one of the curators showed us how Samsung animates the poster.

Co-curator Ethel Villafranca says that this exhibition invites visitors to "reflect on where we, as a country, have been and where we are going". Ultimately, Propaganda aims to engage the public, challenge them to see the connections in history and culture within the objects in the exhibition, and be more discerning when presented with information, whether political or otherwise.
Through Samsung Smart TVs and mobile devices, visitors will see ultra-violet scans of Juan Luna’s Espana y Filipinas, revealing details behind the painting; flip through digital copies of the library’s oldest books in its collections that date back to the 15th century; watch a video of the conservation process of these old books; and view several of Felix Resurreccion Hidalgo’s studies of Per Pacem Et Libertatem on a tablet device.



You can also watch the full video of Don Salubayba’s award winning shadow animation called Anino-mation here in Lopes Museum. His shadow animation titled “The Legend of the Philippines”, revealed to us how the origin of our country and the people coming from his own imagination.

Here are some random photos inside the museum:

http://theindecenttruth.blogspot.com/                                                                             This is me carefully staring at the one of the oldest map.



http://theindecenttruth.blogspot.com/                                                                                       (Well preserved 15th century books)




I learned a lot from the artist, their arts, and in the museum as well. The way it preserves the time and value of arts here in the Philippines.

The good thing here is that this is not just a themed art exhibit, but also they create a scheduled talks and seminars that is related to Propaganda.


Artist Talk with Nunelucio Alvarado  
February 6, 3 – 5PM

A lecture with Supreme Court Senior Associate Justice Antonio Carpio on the Scarborough Shoal Claim of the Philippines 
February 21, 2 – 4PM

Screening and open forum with filmmaker and artist, Alvin Yapan 
February 28, 2 - 4PM

Lecture with historian, columnist and scholar, Dr. Ambeth Ocampo on the relationship of history and myths/myth-making 
March, 2 – 4PM *final date for confirmation

Cartography: The art of map-making 
April,  2 – 4PM *final date for confirmation

Screening of Dawn of Freedom, followed by an open forum 
May 2, 1 – 4PM 

Artist Talk with Joey Cobcobo and Pandy Aviado 
May 16, 2- 4PM

For inquiries and registration, please call Tina Modrigo or Thea Garing at 6312417 or send email tolmmpasig@gmail.com

Propaganda will run from February 6 to May 30, 2015 and is presented with support from Samsung Philippines, Gourment Frams, Inc., Tin-aw Artists Management, the heirs of Doña Narcissa de Leon (LVN collection), and ABS - CBN Film and Media Archives. For more information, call Tina at 6312417 or email lmmpasig@gmail.com.

Lopez Museum and Library
Lopez Museum and Library hours are 8-5pm Mondays through Saturdays except Sundays and holidays.

Location: G/F Benpres Bldg., Meralco corner Exchange Road, Ortigas Center, Pasig City.

Website: http://lopez-museum.com/
Facebook: https://www.facebook.com/Lopez.Museum.Library
Instagram: http://instagram.com/lopez_muse/
Twitter: https://twitter.com/Lopez_Muse



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