Step up your gifting game with SM Beauty "So Much Gifts"

I know how holidays can be frustrating for people like me who hate traffic jams, rush hour, and gift giving. Yes, gift giving! Thinking of material things to give to special people in your lives aside from your time (LOL! I know, it's kinda corny, but time is precious, you don't waste your time!) is excruciating. Good thing SM Store Beauty Section keeps us away from the hassle and lets you step up your gifting game.

Whether the person on your list is a cousin who’s a student, your beauty-conscious mom, a makeup artist friend, SM Beauty has the best holiday gift offerings. Enjoy the widest selection of Cosmetics and Fragrances from local and international brands and personal care gift sets starting from Php99.

To launch its holiday campaign dubbed “So Much Gifts,” SM Beauty hosted a “Beauty Holiday Hop” for influencers, bloggers and members of the press. Three Makeup Masters—Jigs Mayuga, Jake Galvez and Denise Go Ochoa—led them on a beauty crawl around the SM Beauty Section so they could see the holiday gift offerings from the country’s best and biggest beauty hall.

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You’re sure to find what you’re looking for at SM Beauty with makeup brands like Nyx, Benefit, Max Factor, Shiseido, Sleek, MAC Cosmetics, Guerlain, The Body Shop and many others. You can also choose from the fragrances of Jimmy Choo, Calvin Klein, Bvlgari, Issey Miyake, Salvatore Ferragamo, Ralph Lauren, Giorgio Armani, among others. We’ve got you covered when it comes to beauty gifts.

Dive into all the beauty SM has to offer as it takes gifting to the next level. Follow SM Beauty at and @smbeautyph on IG for updates and promotions. Gift sets are available at select SM Beauty and Watsons stores.



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