Domino’s x Liza Soberano: A Perfect Pizza Partnership

Liza Soberano – currently the undisputed sweetheart of Philippine showbiz, and the top name in the British Independent Movie Critics list for “world’s most beautiful face” – renewed her partnership with Domino’s Pizza Philippines during a recent media activity held in Quezon City. As the celebrity endorser of the country’s pizza delivery expert, Liza was involved in a number of hugely successful campaigns, including a giveaway activity wherein she personally handed free pizzas to LRT commuters. Videos of this initiative went viral on social media, thus familiarizing countless netizens with the #DominosEffect. Eventually, the actress – somewhat literally – became the face of the Domino’s brand, as her photo is now featured prominently on Domino’s Pizza boxes.

“I am so happy and honored to be a part of the Domino’s Pizza family. The relationship between us was strengthened over time, and I feel that my personality is a perfect fit for what Domino’s stands for,” Liza emphasized. “It’s always nice to represent a brand that you’ve been patronizing even before you endorsed them, and this is the case with Domino’s,” she added.

Liza recalled her time in the United States when she became a certified fan of the Domino’s Pizza online ordering system. “The convenience and reliability of ordering Domino’s online are really amazing. First, it’s super efficient, because they use the latest mapping technology to recognize your exact location. Second, I love the fact that I can track every step of my order, so I know exactly when to expect my fresh, hot, and fast delivery,” she enthused.

Fortunately, as Liza pointed out, these exact innovations have been put in place in the Philippines, thus creating a noticeable improvement in the delivery experience. “It’s no wonder that Filipinos are recognizing Domino’s as the delivery expert. They’ve not only changed the game but elevated it,” she pointed out. Apart from delivering pizzas hot and fast, Domino’s also delivers them fresh. Thanks to high-quality ingredients like 100% mozzarella cheese and hand-tossed dough, Domino’s Pizzas are never oily.

“The best part is that Domino’s provides great value offerings. Twice a week – namely Two for Tuesdays and Freeza Thursdays – you can get two pizzas for the price of one,” Liza further noted.
As far Domino’s is concerned, the partnership between brand and endorser is a perfect fit. “Liza has been with us since 2015, and we have all witnessed her meteoric rise in the past three years,” noted Domino’s Pizza Philippines president Pinky Yee. 

“Domino’s has followed a similar growth surge, as more and more Filipinos have come to realize that we take delivery to the next level. We are glad that Liza has been a key part of this success, and we look forward to growing with her even more,” Pinky concluded. For more information about Domino’s Pizza, log on to, or join the conversation by following Domino’s Pizza on Twitter, Instagram, or Facebook at @dominosPH []



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